As a Senior Copywriter on the social team at DoorDash, it’s part of my job to come up with compelling organic content.

This meant leading work streams like the Writer’s Room, where we often created content that pushed the boundaries of how a brand should look and sound on social platforms. The video you’ll see on the right is the first of many examples of how I helped push those boundaries.

The Writer’s Room.

The Writer’s Room was created with one goal; to create high fidelity social content that pushed on what brand’s typically do on social platforms. As the only creative on the social team, I lead this work stream and gave direction to 8 other writers to show them exactly how we could do this. I sought to make work that stood out amongst the general brain rot that currently permeates social feeds.

Big ideas, small teams.

Since I was the only creative on the social team, I often had to work with what I had. This meant that for the Writer’s Room, I wore many hats, ranging from copywriter, art director, producer, and even project manager. Balancing all of it on my own empowered me to create social content that not only made people smile, but also say “I didn’t know DoorDash had that in them!”.

Real Stories with DoorDash.

As part of the always on content I contributed to the team, I lead the Real Stories work stream, where we told real consumer stories through illustrations. I wrote these stories to make sure they felt social first, provided creative direction to the illustrator we worked with, and even did a few voiceovers to capture the energy of the stories we were telling.

Tell stories that feel relatable.

Originally, these stories were meant to be customer testimonials that we retold. In my eyes, we could be doing so much more than some boring old text on screen. We needed to be engaging if we wanted people to pay attention to our posts.

I brought on an illustrator on a project basis to help tell these stories in a more visually compelling way, and rewrote each testimonial to feel more conversational, while keeping the main truth of each story alive.

Hook your viewers early.

One thing that we always made sure to get right was how we grabbed the attention of our viewers. On social, people move quickly, and if you can’t capture their attention in the first few seconds of your video, you lose them. I made sure that for every piece of our Real Stories content that we posted, we stopped scrolls so that people would pay attention to what we had to say.

Sometimes that means saying something as simple as “uhhhh, order for deez nuts?”

Speak the language of your audience.

Simply telling a story isn’t always enough. You need to be aware of who you’re telling the story to and use language that feels native to them to keep them engaged.

With videos like “The Toothbrush Incident”, we were speaking directly to gen z, and we used language they do to hook them. After that, we focused on telling an engaging story that still kept the brand in mind, without being overly promotional.

Another viral moment with the help of Cardi B.

While Cardi B wasn’t in a Twitter beef for this tweet, this meme of her did help us gain over 12 million impressions.

In this particular moment, a customer was on Twitter complaining about a Dasher telling them their food would come as soon as the restaurant finished cooking it and handed it over. Our quick response to the customer’s tweet got us a good laugh in our replies, and many impressions on Twitter.

Last but not least, some viral tweets.

As the only copywriter on the team, I often wrote or co-wrote tweets. This specific tweet was written during a significant Twitter beef between Cardi B and Nicki Minaj. Quick on our feet to jump on this cultural moment, we put out this tweet and earned over 3.4 million impressions on Twitter and many more on Instagram.

Say the right thing, at the right time.

During the snowstorm that ravaged the east coast in the winter of 2025-2026, a lot of people found themselves stuck inside, some with people they didn’t want to be with.

Instead of tweeting about how we could deliver while they were stuck inside, we tweeted about what we couldn’t deliver. The result? Over 16 million impressions on Twitter.

My Role: Senior Copywriter

Director of Social: Zaria Parvez

Community Manager: Julia Walter

Community Manager: Shannel Whigg

Illustrator: Brianna Gilmartin

Production Company: Dogma 3000