As a Senior Copywriter on the social team at DoorDash, it’s part of my job to come up with compelling organic content.
This meant leading work streams like the Writer’s Room, where we often created content that pushed the boundaries of how a brand should look and sound on social platforms. The video you’ll see on the right is the first of many examples of how I helped push those boundaries.
The Writer’s Room.
The Writer’s Room was created with one goal; to create high fidelity social content that pushed on what brand’s typically do on social platforms. As the only creative on the social team, I lead this work stream and gave direction to 8 other writers to show them exactly how we could do this. I sought to make work that stood out amongst the general brain rot that currently permeates social feeds.
Big ideas, small teams.
Since I was the only creative on the social team, I often had to work with what I had. This meant that for the Writer’s Room, I wore many hats, ranging from copywriter, art director, producer, and even project manager. Balancing all of it on my own empowered me to create social content that not only made people smile, but also say “I didn’t know DoorDash had that in them!”.
More than just funny content.
Everyone’s heard the famous quote “the best jokes have a little truth to them”. I found out first hand how true this was with much of the content I made with my team, where we found ways to connect social commentary with humor, and ultimately, our brand.