Parenting, with DoorDash.
In an effort to connect with parents in the most social first way possible, we created scroll stopping concepts that felt natural to our audience. Comedic in nature, we leaned into the best (and worst) parts of being a parent, and how DoorDash could be there to help through that experience.
Below, you’ll find examples of how we brought that to life for paid social.
Dad fails, but DoorDash saves the day.
Some days, dads just can’t get it right. When that happens, a little help from DoorDash can solve even the most awkward of situations.
In this video, we used a social first lens to show how we could help solve a real life problem, while keeping the mood fun and light hearted.
Spirit Day… kinda.
Sometimes your kid wants to go to Spirit Day as a vampire instead of actually… showing school spirit.
A little help from DoorDash and some compromise can help a lot on those days. In this video, we showed just how easily DoorDash can come in clutch, even on the days that kids might be stubborn.
My Role: Senior Copywriter
Company: DoorDash
Creative Lead: Alejandro Juli
Senior Art Director: Sarah Saltonstall
Copywriter: Mackenzie Thomas
Production Company: Crybaby Kingdom
Diapers, delivered.
On a late night, when you’re out of diapers, the last thing you want to do is run to the store. With DoorDash, those nightly trips are a thing of the past.
In this video, we showed how a mom might reason with herself about a diaper disaster; but DoorDash swoops in and saves the day.