Jalen Hurts is still the Same One From Day One.
Some things never change. Since day one, Jalen Hurts has always been about putting in the work. We sought to tell the story of his unwavering commitment to hustling by giving Jalen the room to remind himself of who he is with the help of the one person who knows him best: himself.
My Role: Copywriter
Agency: Translation LLC
Chief Creative Officer: Jason Campbell
Group Creative Director: Castro Desroches
Group Creative Director: Aryan Aminzadeh
Director: Ray Smiling
Senior Art Director: Alyssa Lee
Senior Copywriter: Marisa Valente
Art Director: Jordyn Silver
Production: Becks Parra
Production: Ashley Pineda
VFX: Carbon